Allure/Clara Hendler
October is an exciting month for hair: You may be planning an epic Halloween look, have your eyes set on fun holiday styles, or want to welcome cooler temps with a moody new color. But before you dive into the new season, you probably want to check your routine first. A summer spent under the sun (and in the water) can do a good deal of damage to your hair, and fall is the perfect time to add some TLC back into your regimen. Not to worry — with a busy beauty calendar on the horizon, we're here to help you get a jump on all of your beauty to-dos with our favorite new hair launches.
There are so many exciting products dropping this month — all of which will help you ease into either a cooler weather regimen with more moisturizing hair products or a post-summer hair color refresh. Shampoos are stepping into the spotlight with new formulas from Molton Brown, Crown Affair, and British M — so you'll have no trouble starting your routine with a clean slate. We're also hyped about an out-of-this-world collaboration between Insert Name Here and Hello Kitty.
Throughout the month, we'll be sharing details on other new product launches, including some brands that are donating profits to Breast Cancer Awareness organizations. Keep scrolling to see the rest of the best new hair-care products to snap up in October.
Be sure to check back weekly for new hair-care launches that are dropping this month. (Trust us, you don't want to miss out.)
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
Courtesy of brand1/9
Amika Un.Done Volume and Matte Texture Spray
We love kicking things off with a do-good product. Amika may have dressed up its beloved Un.Done Volume and Matte Texture Spray in a pink version in support of Breast Cancer Awareness, but inside you'll find the same dry-finish, root-boosting styler you've come to know and love. Amika will donate $2 per can sold to HairToStay a nonprofit organization that raises awareness and provides financial assistance for scalp cooling, a treatment that can reduce hair loss during chemotherapy.
Courtesy of brand2/9
Crown Affair The Ritual Shampoo & Conditioner
Crown Affair's new sulfate-free shampoo is as mild on hair as the classic Cetaphil Gentle Cleanser is on skin. The Ritual Shampoo uses coconut-based cleansers to clear away excess oil and gunk from hair, while Tsubaki seed replenishes moisture. Start your washday routine with the cleanser and then follow it with The Ritual Conditioner, a lightweight formula that also uses Tsubaki seed to hydrate hair without added weight.
Courtesy of brand3/9
GHD Limited Edition Platinum+ Styler in Rose Pink
In honor of Breast Cancer Awareness month, GHD redesigned three of its most popular hot tools: the Gold Styler, Helios Professional Dryer, and this Platinum+ Styler in a limited-edition rose pink color. The brand will be donating $10 of every purchase from this collection to the Keep A Breast Foundation. The organization helps raise awareness of breast health education and the importance of self-checking. Each tool in the pink collection also features the words "Take Control Now" as a reminder to perform regular breast health checks.
Courtesy of Tommy Trinh for Insert Waves Here4/9
Insert Name Here x Hello Kitty
Hair-care brand Insert Name Here is putting a fun spin on its tie-on ponytails and hot tools with a limited-edition collaboration featuring Hello Kitty. The four-piece collection includes a jumbo-size waving iron, which is slightly bigger than the brand's existing hair waver; a mixed-bristle hairbrush with astronaut Hello Kitty on the back; a tube of Quick Slick hair gel to smooth flyaways; and a pair of Miley Space Buns in either Slate Blue with holographic tinsel or Hot Pink with fuchsia pink tinsel. You can buy the set all together or purchase the products individually.
Courtesy of brand5/9
British M Kombucha Shampoo
You may be familiar with kombucha for drinking, but Korean hair-care brand British M uses the ingredient in its sulfate-free Kombucha Shampoo. The fermented tea helps balance the pH of the scalp and clears away dirt and buildup on hair. Plus, the low-acid formula cleanses hair without causing irritation and overdrying.
Courtesy of brand6/9
Refreshments Super Strength Duo
If Refreshments' vibrant packaging is any indication, the brand's new Super Strength Duo will bring new life to your washday and overall hair health. Thanks to a combination of quinoa extract and vegan protein that smooths and strengthens brittle hair, and sunflower oil that simultaneously reduces frizz, this sulfate-free cleanser and conditioner will boost any fizzled-out routine.
Courtesy of brand7/9
Molton Brown Intense Repairing Hair Mask with Fennel
You may be familiar with Molton Brown's lineup of luxurious bath and body products, but the brand's first foray into hair care is an equally elevated experience. Our favorite from the newly launched collection is the Intense Repairing Hair Mask with Fennel, which looks to antioxidant-enriched fennel seed to protect hair from environmental stress.
Courtesy of brand8/9
The Hair Edit Finish & Shine Mini Boar Bristle Hairbrush
It's not often that you'd need to pack a full-size brush in your purse, so when you're looking for a quick slick or touch-up while on the go, The Hair Edit's Finish & Shine Mini Boar Bristle Hairbrush will come in handy. The small-but-mighty tool features a mix of nylon and boar bristles that will help lay down hair of any texture while adding some sheen for an instant refresh.
Courtesy of brand9/9
R+Co Gemstone Pre-Shampoo Color Protect Masque
The color-fading effect of excess sun exposure isn't just a summer hair-care woe — you still may notice a difference in your tint this fall. That's where R+Co's Gemstone Pre-Shampoo Color Protect Masque comes in. The foam-to-cream formula is enhanced with conditioning amino acids, shine-inducing soy protein, and strengthening willow bark extract to help keep color-treated hair soft and vibrant.
Keywordsshoppingshopping guideproduct launchesnew launchesbreast cancer awareness monthAmikaR+CoGHDGHD flatironGHD hair toolsMolton Brown